ROY KOREN · SENIORMARKET
Turning aging and longevity into your competitive advantage.
I help organizations, public sector institutions and entrepreneurs build must-have value propositions for older adults and the family caregivers who support them, and turn the forces of aging and longevity into real business growth.
12+Years
of experience in the Aging market
3 Sectors:
Private / Public / Entrepreneurial
IL +
Active in Israel and internationally
1000+
Hours of accumulated expertise in aging markets
Who I work with?
Selected Projects
Rehovot's first-ever aging strategy: a six-year blueprint delivered to the Mayor.
When a city has no strategic plan for its aging population, where do you start? Roy led a six-month evidence-based process involving 30+ interviews and 1,500 residents to build Rehovot's first comprehensive roadmap for older adults.
When clinical excellence is not enough: redesigning the older patient experience at Dr. Levinger Medical Centers.
A six-branch medical network wanted to ensure their teams truly understood the journey of their older adult patients. Roy led a structured lecture series across the network that produced a shared framework for every branch.
Opening the door: connecting Israel's AgeTech startups to global markets and investors.
Israeli AgeTech entrepreneurs are creative and motivated. Roy built and led international webinars and an investor panel of 100 participants to connect them with global markets, buyers and investors.
Bringing more than a decade of field experience to every stage, panel and room.
Insights
Writing about what actually happens in the field.
⭐ 14,000+ views on LinkedIn
While Investors Pour Millions into Loneliness Tech,
an 83-Year-Old Fixed It with a Flyer and a Few Plastic Chairs
The AgeTech market is projected to reach $2 trillion. In 2025 alone, over 300 AgeTech companies raised nearly $700 million. Meanwhile, Aner Atar, an 83-year-old widower in Tel Aviv, printed a flyer, pinned it to a tree in his local park and built a thriving community of hundreds of older adults. Zero funding. Zero technology. Zero institutional support. Before we invest another billion dollars in AI companions for older adults, a simple question deserves asking: which of these is actually solving the problem?