Insights
Ideas, observations and hard-earned perspectives on aging, longevity and AgeTech.
Roy writes about what he sees in the field: what works, what is misunderstood and what the data does not tell you. Published on the TAKE5 blog on LinkedIn, these articles are read by aging professionals, AgeTech entrepreneurs, investors and organizational leaders across Israel and internationally.
Featured article
⭐ 14,000+ views on LinkedIn
While Investors Pour Millions into Loneliness Tech, an 83-Year-Old Fixed It with a Flyer and a Few Plastic Chairs
The AgeTech market is projected to reach $2 trillion. In 2025, over 300 AgeTech companies raised nearly $700 million in funding. Meanwhile, an 83-year-old widower in Tel Aviv printed a flyer, pinned it to a tree in his local park and built a thriving community of hundreds of older adults. Zero funding. Zero technology. Zero institutional support. Before investing another billion dollars in AI companions, Roy asks a simple question: which of these is actually solving the problem?
AgeTech Motivation Series · 4 articles
Why do older adults stop using AgeTech products — and what can we do about it?
Getting older adults to try a technology is not the hard part. The real challenge is motivation, adherence and sustained engagement. This four-part series explores the behavioral and organizational reasons why AgeTech products fail after onboarding, and what entrepreneurs, investors and care providers need to build differently from day one.
Article 1 of 4
Why The Download Is Not the Destination?
Most AgeTech products measure success at the moment of installation. That is the wrong metric. Downloading an app or activating a device is just the beginning of a much harder journey: getting an older adult to actually use it, return to it, and build it into their daily life. This article opens the series by reframing what success really means in AgeTech.
Article 2 of 4
The Caregiver's Gap: What Are We Overlooking?
Family caregivers are among the most important decision-makers in the older adult market, yet most AgeTech products treat them as secondary. This article argues that caregivers are not just influencers but active participants in the adoption journey.
